B-to-C Events
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Partner ContentHow Multimedia is Affecting Experiential Marketing
Multimedia: A word that means different things to different people. Would you be able to explain exactly what this word means?
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Partner ContentThe Effects of Weather on Your Experiential Event
You’re just waking up from a long night’s sleep. The curtains are swaying and slightly open. A dash
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B-to-C EventsInside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a […]
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B-to-C EventsSan Fran Targets Commuters with an Earth-Friendly Activation
To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do, […]
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B-to-C EventsTractor Supply Launches its First State Fair Tour
You can bet the farm that consumers are paying closer attention to Tractor Supply Company now that the home improvement and agriculture chain’s Follow Us to the Fair mobile tour is in full swing. The brand is making stops at state and county fairs, in addition to Tractor Supply stores, across Michigan, Ohio, New York, […]