Archive

B-to-C Events

  • Zappos Gets Weird with Bay to Breakers Title Sponsorship

    Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to highlight the quirky nature of both the brand and the race. In the two days leading up to the May 17 competition, consumers could participate […]

  • Cover Story: Inside Citi’s Entertainment Sponsorship Platforms

    It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).

  • Three Strategies For Creating Concert Content

    Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold […]

  • 8 Questions to Ask Your Experiential Agency

    8 Questions to Ask Your Experiential Agency

  • :60 of eSports

    eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.