B-to-C Events
General Motors Catches Air at Chicago Auto Show
For last week’s Chicago Auto Show, held Feb. 11 to 20 at McCormick Place, General Motors set its sights not just on auto hounds from around the Windy City, but all over the world by deploying a new and innovative 360-degree photo activation at its exhibit. The activity was set up to promote the new...
Ride and Drives Make a Comeback
Coming off the worst year ever, carmakers last year rolled out that oldie but goodie—the ride and drive—to remind consumers how much fun driving really is. But rather than rely on the same models and tactics they used before the recession, auto brands amped up their programs to give consumers much more than a quick...
Cadillac Brings Swagger to Events Strategy
Bailouts, schmailouts. With consumer confidence up and Obama repaid, a recharged auto industry is on a roll.
AT&T Campaign Supports Black History Month
AT&T on Feb. 1 launched 28 Days, an inspirational speaker series, that will be held in five cities throughout Black History Month. The program is one of many events and activities that the telecommunications company sponsors to connect with the African-American, Hispanic and Asian communities, which represent 36 percent of the U.S. population.