B-to-C Events

Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding, […]

The 21st century has been defined by the advancements in and

Events aren’t just for socializing anymore. The ample opportunity to network

Airport. It might as well be a four-letter word. If you haven’t experienced gunning it through the concourse and arriving at your terminal with seconds to spare, you probably haven’t done much flying. And the reason for all the hustle and bustle is simple: No one wants to spend extra time hanging around the airport. […]

The 365-day countdown to the Rio 2016 Olympic Games has begun. Though many brands are still hard at work on strategy, the savviest are already knee deep in plans for 360° activation. GMR’s team on the ground in Rio shares their thoughts from the 1-year mark.