B-to-C Events
Risky Buzzness: Guerrilla Marketing Walks the Line
Who can forget Cartoon Network’s 2007 “Aqua Teen Hunger Force” guerrilla marketing stunt that triggered a bomb scare and cost the brand and its handling agency $2 million paid to Boston-area authorities? (Ouch!) Or, last year at the World Cup in South Africa when during the Netherlands vs. Denmark match, two Dutch women were arrested...
Monster.com Connects with Early Adopters at SXSW
To connect with tech-savvy trendsetters at the South by Southwest Interactive, Film and Music Festival in Austin, Texas, March 11-20, job board Monster.com created on- and off-line experiences promoting its latest job searching capabilities. In addition to a presence on sxsw.com, the brand interacted with attendees at its Hiring Hub, a booth on the event’s...
Turner Sports Launches NCAA Bracket Lounge in New York City
There were many changes to the March Madness program this year: Expansion to 68 teams, starting on a Tuesday instead of the traditional Thursday and broadcasting every tournament game across several networks, breaking the CBS network’s nearly 30-year run as exclusive broadcaster of the games. To promote its new involvement and to help fans get...
3D vs Holograms: A Dive Into High-tech Image Enhancement
Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event marketers have been finding clever new ways to leverage them. More interestingly, marketers have been discovering that each special effect has a strategic strength that makes it more effective in moving the...