B-to-C Events

Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold […]

8 Questions to Ask Your Experiential Agency

Pop Up Shops are one of the biggest trends in today’s marketing world. They allow you to test market your products and a new revenue stream, engage consumers offline, tap into “massclusivity” and create “get it while it lasts” urgency, drive brand awareness and unload old inventory. All of these benefits are great, but the there is one that many people overlook or don’t think about. The greatest and most important benefit is that they create valuable impressions. How’s that? Here’s a short list we’ve prepared for you:

Guerrilla Marketing may seem old school, but it’s becoming an inventive and unique way to not only capture attention, but sustain it. In an age where most businesses and consumers are screen obsessed, getting their attention off-screen will be pleasantly disruptive and memorable. No one expects to see a digital projection on the side of a building at night. They’re going to stick around and figure out why it’s there, what it’s about and how it’s done.

eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.