B-to-C Events

Rachael Ray Every Day magazine on Oct. 14 celebrated its 10th anniversary in New York City with a customized food truck that served up the staff’s favorite burgers and handed out giveaways. Later that night, the publication held a VIP party for media, press, bloggers and clients. The magazine rewrapped an existing food truck, Frites […]

Not to be too blunt, but it’s about time someone said

Pandora on Oct. 18 held a country music event, in an unlikely place—New York City. The event, called Women In Country, was free to Pandora listeners in the Big Apple who had either added stations based on the three female artists who performed—Martina McBride, Cassadee Pope and Raelynn—or had expressed preferences (thumbs up, station adds) […]

Tails were wagging, coffee was brewing and photo opportunities were boundless on Oct. 1 at the Barks & Baristas Ad Week event in New York City. Co-presented by Bark & Co., a company that sends Bark Boxes filled with a curated selection of dog toys and treats to subscribers each month, and event marketing platform […]

Publishers have long embraced events as a way to bring their magazines to life. New York has sponsored its New York Taste event for 17 years. Its annual weddings event has been on the calendar for 15 years and counting. Woman’s Day in May held its 12th annual Red Dress Awards. Time and Fortune have […]