B-to-C Events
Cotton Inc. Hosts 24-Hour Fashion Show
To showcase the versatility of cotton and position cotton as high-end fashion, the trade group Cotton Inc. last month sponsored a 24-hour live fashion show in Miami’s trendy South Beach area. Beginning at noon on Nov. 19 and running until noon the next day, the show featured one fashion “look” per minute for a total...
Sailor Jerry Spices Up with Airstream
Spiced rum brand Sailor Jerry is taking its social media conversation offline with a cross-country music festival tour that features six branded Airstreams. The Colorado, Illinois and New York leg of the tour wrapped on Nov. 20, while the other three vehicles are visiting warmer climate events in California, Florida and Texas through the end...
Canon Hosts Project Imagin8ion Premiere
Canon on Nov. 15 held a red-carpet premiere at New York City’s Museum of Natural History to celebrate the launch of “When You Find Me,” a film inspired by eight winning photos submitted in an online user-generated contest that generated more than 96,000 entries. The film was shot with Canon DSLR products and is a...
Xbox 360 Teams Up with NFL
On Nov. 17, Microsoft’s Xbox division and the NFL announced a multi-year sponsorship deal that will make the game console brand the official partner of the NFL PLAY 60 youth health and wellness program. The partnership will seek to teach kids how to be active while having fun, courtesy of Kinect for Xbox 360.