B-to-C Events

Choosing the right Brand Ambassador for your event can get tricky. Here are some quick tips to ease the process and find just the right guy or gal for the job!

Your event participants’ time is precious. Why waste it—and why waste your money and potential—with an event that doesn’t resonate? Here are five key features of great experiential events.

The Nismo Performance Academy is an exclusive track driving event featuring the most impressive Nissan performance vehicles.

Barkley Kalpak designed a high-tech, interactive immersion tunnel for AOL's "Mobilization of the Future" campaign.

Event Guidance, a leader in behavioral analytics for touring events, has launched Express Data Export™ (EDE), a proprietary data visualization technology that presents consumer behavioral analytics in clear, simple graphics in near real-time.