B-to-C Events
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Partner ContentSecond Screen: Your Direct Line to Audience Engagement and Analytics
Turn the mobile device into an unlimited event engagement and measurement tool
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Partner ContentAdvertising Age Recognizes inVNT as One of 50 Best Places to Work in Advertising & Media
New York, N.Y. (Nov. 19, 2015) – inVNT, a global brand
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B-to-C EventsHow Activision Deployed ‘Dramatic Agency’ to Engage Fans
Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never before. How? Through “dramatic agency,” a term discussed by Rob Troy, chief creative officer, and David Wilson, executive producer, at Ant Farm, in their session on The Art and Science of Event Media at EM’s EventTech, which took place Nov. […]
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Partner ContentLife is Good® is Spreading Optimism
Optimistic lifestyle brand Life is Good® is on its first-ever tour, which includes an eight-week experience rallying communities nationwide to #GROWtheGood by focusing on the good in the world and supporting kids who need it most.
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Partner Content
Make it Memorable: Designing Training that Taps into Emotions
Take a moment and think back on everything you’ve ever learned. Which lessons stick out in your mind? Chances are the most memorable are the lessons that you connect to emotionally. Whether you’ve been in a classroom recently or haven’t cracked a book in years, the lessons that tend to stick with us are ones that create an emotional response or resonate on a visceral level. The emotion generated could be any number of a wide range of emotions – joy, sadness, fear, anger, surprise, pride, empathy – but the important thing is that while you learned that information you felt something.