B-to-C Events

New York, N.Y. (Nov. 19, 2015) – inVNT, a global brand

Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never before. How? Through “dramatic agency,” a term discussed by Rob Troy, chief creative officer, and David Wilson, executive producer, at Ant Farm, in their session on The Art and Science of Event Media at EM’s EventTech, which took place Nov. […]

Optimistic lifestyle brand Life is Good® is on its first-ever tour, which includes an eight-week experience rallying communities nationwide to #GROWtheGood by focusing on the good in the world and supporting kids who need it most.

Take a moment and think back on everything you’ve ever learned. Which lessons stick out in your mind? Chances are the most memorable are the lessons that you connect to emotionally. Whether you’ve been in a classroom recently or haven’t cracked a book in years, the lessons that tend to stick with us are ones that create an emotional response or resonate on a visceral level. The emotion generated could be any number of a wide range of emotions – joy, sadness, fear, anger, surprise, pride, empathy – but the important thing is that while you learned that information you felt something.

The new indication for your product is launched! You have been living in a hotel for days, teaching and motivating your sales force. All but a handful passed their certification this morning, cheered through the closing session, and are now headed to the airport with a boxed lunch in hand. But did you get the most value out of your certification session? After months of planning, writing, revising and starting from scratch, it is easy to discard what is arguably the most important measure of your training.