B-to-C Events
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B-to-C Events
Cool Effect Addresses Climate Change at SXSW
According to the Yale School of Forestry and Environmental Studies, there are over 130 million Americans who are alarmed or concerned about climate change. With that in mind, San Francisco-based nonprofit Cool Effect took to the streets of Austin from March 11-15 to unveil the beta version of its digital climate change platform to the […]
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Partner Content
72 Hours at SXSW: Get Ready for Some Serious FOMO
Six event profs report back on the experience, the brands, the content, and the FLOTUS
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Partner Content
Engaging Trade Show Audiences with AV: Best Practices, Tips, and Tricks
You don’t have to be an AV expert to achieve excellent results utilizing technology in your trade show booth.
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B-to-C Events
Mophie Evolves its SXSW Strategy with Device-Saving Dogs
There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from […]
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Partner Content
Oxygen Upfront Videos
Oxygen teamed up with Broadstreet to create a series of unique videos for its 2015 Upfront presentation. The videos showcased Oxygen’s demographic – young, diverse women.




