Archive

B-to-C Events

  • Mophie Evolves its SXSW Strategy with Device-Saving Dogs

    There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from […]

  • Oxygen Upfront Videos

    Oxygen teamed up with Broadstreet to create a series of unique videos for its 2015 Upfront presentation. The videos showcased Oxygen’s demographic – young, diverse women.

  • How Properties Like CrossFit are Changing Sports Sponsorships

    Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the landscape, offering brands unique sponsorship and engagement opportunities that spotlight the everyday fitness enthusiast rather than the elite athlete. At the forefront of this movement are […]

  • Avery Brewing Custom Apparel

    Avery Brewing Company is a local Boulder, Colorado brewery.

  • Brand Ambassadors: W-2 or Freelance?

    Today less than 1% of event staffing agencies offer W-2 staff. This provides many benefits (financial, legal, etc.) to our clients and brand ambassadors. Why should a client choose W-2 staff/staffing agencies?