B-to-C Events
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B-to-C Events
How Properties Like CrossFit are Changing Sports Sponsorships
Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the landscape, offering brands unique sponsorship and engagement opportunities that spotlight the everyday fitness enthusiast rather than the elite athlete. At the forefront of this movement are […]
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Partner Content
Avery Brewing Custom Apparel
Avery Brewing Company is a local Boulder, Colorado brewery.
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Partner Content
Brand Ambassadors: W-2 or Freelance?
Today less than 1% of event staffing agencies offer W-2 staff. This provides many benefits (financial, legal, etc.) to our clients and brand ambassadors. Why should a client choose W-2 staff/staffing agencies?
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B-to-C Events
Inside American Greetings’ Analog SXSW Experience
American Greetings sent some ripples through the digital world of South by Southwest Interactive with an activation that cut right to the core of its brand essence—the need for simplicity and the importance of human connections in today’s high-tech landscape. The three-day experience, called Analog by American Greetings, marked the brand’s first appearance at SXSWi […]
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Partner Content
INVNT Appoints Matt Schrader Managing Director of Strategic Accounts
NEW YORK--(March 24, 2016)--INVNT, a global brand communications agency owned by




