B-to-C Events
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Partner Content72 Hours at SXSW: Get Ready for Some Serious FOMO
Six event profs report back on the experience, the brands, the content, and the FLOTUS
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Partner ContentEngaging Trade Show Audiences with AV: Best Practices, Tips, and Tricks
You don’t have to be an AV expert to achieve excellent results utilizing technology in your trade show booth.
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B-to-C EventsMophie Evolves its SXSW Strategy with Device-Saving Dogs
There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from […]
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Partner ContentOxygen Upfront Videos
Oxygen teamed up with Broadstreet to create a series of unique videos for its 2015 Upfront presentation. The videos showcased Oxygen’s demographic – young, diverse women.
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B-to-C EventsHow Properties Like CrossFit are Changing Sports Sponsorships
Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the landscape, offering brands unique sponsorship and engagement opportunities that spotlight the everyday fitness enthusiast rather than the elite athlete. At the forefront of this movement are […]