B-to-C Events

  • Wells Fargo Activates a Social Media Hub for Golf Tournament
    B-to-C Events

    Wells Fargo’s Social Media Hub Draws Golf Fans

    The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the […]

  • Data Collection stock
    B-to-C Events

    Why the ‘Event Technologist’ Role is Gaining Momentum

    In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital storytellers.” In events, technologists’ roles are running deeper. While they used to remain behind the scenes managing the network or the app, today they have a front-row seat, collecting and interpreting analytics, live wiring experiential touchpoints and inventing experiences, too. […]

  • Partner Content

    Asian Americans: Culturally Diverse and Expanding Their Footprint

    Nielsen has released a new report “Asian Americans: Culturally Diverse and

  • Partner Content

    Umpqua Custom Apparel

    Umpqua produces premium-quality and innovative fishing flies, tying materials, bags and accessories, and is the nation’s leading fly and feather merchant.

  • Lincoln Activates the Black Label Lounge at Tribeca
    B-to-C Events

    Five Reasons Lincoln’s Tribeca Sponsorship Makes Sense

    Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also […]