B-to-C Events
EM@MLB FanFest, Part I: Home Runs and Foul Balls
Earlier this week, Event Marketer editors escaped the oppressive heat of the city and joined families and fans in the Javits Center for an afternoon at MLB FanFest, Major League Baseball’s sponsored fan event that runs adjacent to the annual All-Star Game. We’ll bring you the full report in our August issue, but as a...
Celebrity Cruises Brings Lawn Experience to Grand Central
Celebrity Cruises for the first time steered its way into experiential marketing on June 10 and 11, giving consumers a taste of the luxury brand’s iconic, top-deck Lawn Club on its five Solstice-class ships in Grand Central Terminal’s Vanderbilt Hall. The event supported a two-day promotional sale as part of a larger national campaign to...
History Brings Vikings to Life at San Diego Comic-Con
Television network History is ready to burn and pillage the throngs of pop culture fans at the upcoming San Diego Comic-Con to launch the brand’s promotions for its second season of Vikings, which will premiere in Spring 2014. The network will host a panel discussion about the show and meet-and-greets with the stars, but the...
Resource Water Launch Event Makes a Splash
As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens. Resource is a premium water brand made from 100-percent sustainably sourced spring...