B-to-C Events
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B-to-C EventsInside Samsung’s New ‘Digital Playground’
Samsung’s First North American Flagship is the Future of Retail Standing outside the entrance to Samsung’s first North American flagship, nothing is particularly eye-catching. The façade of the building, located in Manhattan’s trendy Meatpacking District, resembles any standard telecomm store, with its glass paneling and black accents. But with one step inside, I know I’ve […]
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Partner ContentTough Mudder Custom Apparel
Tough Mudder is an endurance event series in which participants attempt 10–16 mile-long military-style obstacle courses.
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B-to-C EventsExperiential In… Denver
Our Curated List of Not-So-Tourist Attractions for the Idea-Seeking Event Marketer Traveling on business? Have a half-day to yourself? In this series, we explore popular event destinations and mine our sources for lesser-known sites of inspiration. From unbelievable food and beverage adventures to immersive entertainment to, as you’ll see below… painting little “happy clouds,” consider […]
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B-to-C EventsHow Southwest is Connecting with Business-Minded Millennials
Southwest Airlines at Music + Ideas Festival 2016 Southwest Airlines in April helped student entrepreneurs take their business concepts “from the dorm room to the boardroom” with its title sponsorship of the Music + Ideas Festival 2016 spring tour. Aligning itself with festival creator RECESS, which launched the event in 2013, the brand aimed to showcase […]
