B-to-C Events

In business, politics and yes, even sports, women have proven they can play with the big boys. They have the know-how and the technical skills to run companies. They race cars and coach athletic teams. Heck, a woman may even run the country some day soon. And, when it comes to sports marketing and sponsorship […]

Brands have been incorporating elements of event marketing into their brick and mortar locations for some time now, but with the opening of Samsung’s interactive flagship in Manhattan’s meatpacking district, the bar for experiential retail has officially been raised. Dubbed Samsung 837 in reference to its location on Washington Street, the 55,000-square-foot space is more […]

Konica Minolta has long been seen as an innovator of business solutions, and has partnered with Broadstreet for over a decade in order to deliver exceptional experiences to its dealer community.

HBO upped the tech ante during SXSW with a “Game of Thrones” experience that brought to life the macabre Hall of Faces scenes ahead of the season six premiere on April 24. Located at West 5th and Lavaca streets, the brand transformed the venue’s outward façade to make it look like the House of Black […]

Where’s Waldo? From March 11-15 you could find him wandering through the South by Southwest Interactive festival (SXSWi), attracting the attention of thousands of consumers as he sported the signature red and white-striped shirt and hat from the classic children’s books of the same name. “Waldo” in this case was Wesley Faulkner, social media manager […]