B-to-C Events
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B-to-C EventsNamecheap’s Low-Budget ‘Where’s Waldo’ Stunt Goes Viral
Where’s Waldo? From March 11-15 you could find him wandering through the South by Southwest Interactive festival (SXSWi), attracting the attention of thousands of consumers as he sported the signature red and white-striped shirt and hat from the classic children’s books of the same name. “Waldo” in this case was Wesley Faulkner, social media manager […]
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B-to-C EventsExperiential In… New York City
Traveling on business? Have a half-day to yourself? In this brand new series, we’ll mine America’s best-known cities for lesser-known sites of inspiration...
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Partner Content:60 of Visual Communication [VIDEO]
Visual communication is a whole new digital language. Emojis, gifs, social video, live video—they're powerful and nuanced. But not all brands are fluent. Here's how to speak authentically and avoid cringe-worthy missteps [WATCH]
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Partner ContentMulti Image Group’s Imagination Lab Comes To Silicon Valley
MIG's iLab features a private showcase of the future of live events highlighting emerging trends, technology solutions, and methodologies for meetings, tradeshows, and experiences
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B-to-C EventsNine Ways to Drive a Mobile Tour Strategy
From rolling toasters to khaki-clad buses, recent mobile tours have been boosting brand engagement at the intersection of creativity and innovation. Brands are pulling out all the stops, showcasing new products and services, changing public perceptions and reaching new audiences by taking their strategies to the streets. Here, a roundup of eight mobile tours that […]