B-to-C Events
Atlantic City Hits the Road to Showcase its Offerings
The Atlantic City Alliance is sponsoring the Live from AC roadshow, a two-story pop-up that brings the New Jersey city to life through six interactive environments that showcase its hotels, nightlife, restaurants and more. Part of an integrated campaign to raise awareness called “Do AC” that incorporates advertising, social media and pr, the roadshow will...
Ben & Jerry’s Sampling Tour Takes a Hyper-Local Turn
Ben & Jerry’s is on the road again, but this year the brand’s sampling tour has a new component—a campaign called City Churn. Fans are encouraged to vote on Twitter for a limited-batch flavor that will be made from locally sourced ingredients in 11 tour markets located on the East and West coasts. Unveiling pop-up...
Goose Island Nestles into Music Festival Sponsorship
In year one of a three-year partnership as the exclusive beer provider at Chicago’s Pitchfork Music Festival, craft brewer Goose Island served up exclusive beers and a fun environment for tasting them. The festival, which took place July 19 to 21 in Union Park, attracts fans of up-and-coming musicians and headliners such as Bjork and...