B-to-C Events
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B-to-C Events10 Pop-up Strategies that Yield Lasting Impressions
From food to fashion to feminine care, brands of every variety are executing pop-up strategies to give consumers a taste of their products and services. Some last for a few days, others for a few hours, but however transient the experience, its impact extends far beyond the life of the activation. Following are 10 pop-up […]
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Partner ContentIMBA Custom Apparel
As an active non-profit organization, IMBA fights to preserve, expand, and enhance trail experiences for mountain bikers worldwide.
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B-to-C EventsData-Driven Storytelling Fuels Spotify House at Cannes
Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year, […]
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B-to-C EventsSanpellegrino Reinforces the Joy of Wandering ‘the Italian Way’
Sanpellegrino, the Italian sparkling fruit beverage brand, on June 14 held a launch event in New York City for media and influencers to drive trial and awareness for its new mobile app, Delightways. Actress Shay Mitchell who attended the event will support the launch via her social platforms using the hashtags #delightways and #lifedeliziosa throughout […]
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Partner ContentHow to Engage Younger Audiences: Tips from a Gen Z
Our resident Gen Z shares engagement tips and tricks for your next event or brand experience