B-to-C Events

  • Masterpiece Suite: MGallery Creates a 24-Hour Interactive Hotel Room Installation
    B-to-C Events

    MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art

    As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic […]

  • Skintimate Opens the First Professional Leg Shave Bar in the Country
    B-to-C Events

    Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar

    For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize, […]

  • Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm
    B-to-C Events

    Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

    With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and, […]

  • Renaissance Hotels Creates a Harlem Scavenger Hunt Led by Locals
    B-to-C Events

    Locals Lead a Renaissance Hotels Harlem Scavenger Hunt

    One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities […]

  • Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival
    B-to-B Events

    Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival

    The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not overrun with the lounges and lodges so prevalent at its West Coast counterpart, the Sundance Film Festival. The demographic Tribeca Film Festival attracts is often based locally and full of Big Apple pride. For brands like Bulleit Bourbon and Stella […]