B-to-C Events

In some ways, International Women’s Day (this year, March 8) has become a revolving door for brand gimmicks. Fortunately, some companies just get it, and find ways to deliver meaningful campaigns that actually resonate with women. Johnnie Walker and Bulleit Bourbon are two such brands, and we got to experience their new, female-forward Craftswomen campaign […]

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the […]

Face masks are out, hand-washing is in, and managing attendee fear is paramount. Welcome to events in the age of the coronavirus (COVID-19).

Here we bring you the latest updates on how the global event community is responding to the rapidly evolving coronavirus (COVID-19) pandemic RESOURCES: Five Tips for Developing a Robust On-site Health Security Plan Four Issues to Consider When Negotiating Event Contracts Amid COVID-19 Industry Experts Forecast What’s Next for the ‘New Normal’ Reopening Lessons from […]

Stella Artois is known for serving up experiential marketing that elevates the act of drinking beer, encouraging consumers to sip, savor and socialize. The brand has partnered with a host of experts to execute its ideas, including a sensorial expert for a multisensory dinner, and an astrophysicist for an audio-reactive star installation. This year, to […]