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Festivals & Fan Cons

  • B-to-C Events

    Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership

    Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.

    Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films do not yet have distribution. The company along with Landmark’s Truly Indie program will provide the selected films with marketing support and distribution in five markets.

  • How Coachella Inspires Fashion Brands
    B-to-C Events

    Brands Squat Outside Film and Music Festivals to Save Money

    Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic mix of A-list and emerging artists musicians filmmakers and actors. They provide hip and unconventional backdrops for media coverage. And they lure trendsetting consumers VIPs and industry […]