Festivals & Fan Cons

June 18, 2015

New York Magazine Pages Come To Life Via Vulture Festival

New York magazine held the second iteration of its Vulture Festival May 30-31 at New York City’s Milk Studios. Vulture Festival began last year as a way to bring the magazine’s culture and entertainment website, vulture.com, to life. The festival is the latest in the magazine’s portfolio of events, which includes New York Taste, New...

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June 15, 2015

Full Story: Brands Battle at X Games Austin

The ‘X’ in X Games stands for Extreme—and the name is no exaggeration. The fans are as diehard as they come, the courses are state of the art and the event showcases some of the most jaw-dropping athletic stunts known to mankind. And over two scorching days at Austin’s Circuit of the Americas Grand Prix...

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May 27, 2015

New Hilton Deal Offers Members Concert Perks

Hilton Worldwide is urging travelers to forget their hectic schedules and make room for playtime with its recently launched Hilton@Play campaign, which leverages a partnership with Live Nation to offer concerts featuring A-list performers for its Hilton HHonors members around the world. The most recent experience on April 22 offered Hilton loyalists in the Lone...

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May 11, 2015

Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year

Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of...

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May 9, 2015

Citi Goes Green And VIP At Earth Day Festival

Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP experience at the inaugural Global Citizen 2015 Earth Day festival, held on the National Mall in Washington, D.C. The event included performances by artists such as No Doubt, Usher and Train, and speeches by dignitaries and corporate innovators. The mission...

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