Festivals & Fan Cons
Citi Resurrects its Sound Vault Platform with an Intimate Jack Harlow Show in Brooklyn
When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation....
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was...
The Brief: Casket Coolers and Candy Corn Suites
This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.
Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content...