Festivals & Fan Cons

As the Fortnite Fan Festival began to wind down on the afternoon of July 28, a crowd of approximately 18,000 began to file into New York’s Arthur Ashe Stadium in Flushing, Queens, for the first-ever Fortnite World Cup solo competition. One hundred highly skilled players, whittled down from an eye-popping 40 million participants across 10 […]

If there’s one thing marketers understand about members of Gen Z, it’s that they’re not afraid to speak their mind. NBCUniversal took the concept to heart at VidCon, July 10-13 in Anaheim, CA, where four brands from its portfolio activated around a “Share Your Voice” theme to engage the event’s youthful attendee base. Each of […]

It’s no secret that Gen Xers like myself, who never quite took to the video game world as a kid, require a tutorial or two (or 10) detailing the inner workings of the myriad esports titles captivating younger generations today. So, when it came time to cover the first-ever Fortnite World Cup at Arthur Ashe […]

Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public […]

We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and ‘happy’ consumers.