Festivals & Fan Cons

  • hero-complexcon-2019-gallery.jp
    B-to-C Events

    Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon

    ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a […]

  • The Omen Gaming Lab Draws Casual Gamers at TwitchCon
    B-to-C Events

    Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon

    After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges […]

  • Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
    B-to-C Events

    Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash

    If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in […]

  • Experience Design: Inside National Geographic's Ocean-Inspired Activation at D23 Expo
    B-to-C Events

    Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23

    To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths […]

  • Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth
    B-to-C Events

    Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth

    ComplexCon Long Beach is about hype, but for its booth at the inaugural ComplexCon Chicago, July 20-21 at McCormick Place, Reebok wanted to do more than create a momentary engagement. Aiming for maximum dwell-time, Reebok nixed the “drops” and activated a 23-foot-tall SuperShot Challenge basketball game (like Pop-A-Shot) designed to engage its 18-25 target in […]