Trade Shows
-
B-to-B Events
#CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark
When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due […]
-
B-to-C Events
That Lone Violin You Heard During #CESBlackout2018? It Was From Intel
Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers, […]
-
B-to-B Events
Six B-to-B Event Insights from Year Two of eBay Open
With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of […]
-
B-to-C Events
Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab
Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up […]
-
B-to-B Events
No Brand Ambassadors. No Samples. Inside Kashi’s Expo West ‘Anti-Booth’
As the world becomes increasingly more health-conscious, certification standards like USDA Organic or Non-GMO are becoming a regular part of our vernacular.




