Trade Shows

At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered […]

The Electronic Entertainment Expo, also known as E3, is one of the video gaming industry’s biggest weeks, bringing together the largest game publishers and studios in Los Angeles to announce their plans for the upcoming year.

Insights on pre-planning a meaningful, in-depth one-on-one meeting strategy Challenges in the pharmaceutical and healthcare business have prompted medical meeting organizers to re-think engagements at conferences and trade shows. Speakers at the Annual Global Pharmaceutical and Medical Meetings Summit in Philadelphia addressed issues that are facing event marketers in every business sector. One of the most […]

The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors in ballrooms and outdoors along streetscapes. The evening event is intended to feel like a networking party for the more than 3,000 folks in attendance with the intention to highlight all of the brands and messaging presented during the day’s […]

Each year, Anheuser-Busch InBev (AB InBev) dedicates three days to showcasing its strategy for the year ahead, raising a glass to the past year’s successes and energizing the thousands of employees and wholesaler partners in attendance around the future of its brands. It’s an event that has traditionally been infused with experiential elements, but this […]