Trade Shows
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B-to-B EventsA Welcoming Booth Vibe Helps Kohler Celebrate 150 Years and Earn Top Honors at KBIS
For a legacy brand like Kohler, the message is as much about looking back as it is looking forward. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. 30 through Feb. 2 in Las Vegas, Kohler married the past and the future with the message “Come All Creators” and […]
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Trade ShowsTech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual […]
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Trade ShowsGaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. What’s more, automotive and mobility innovations extended beyond the West Hall as concept cars, […]
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B-to-B EventsCanon Partners with M. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES
Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan. 5-8. The digital imaging solutions brand partnered with filmmaker M. Night Shyamalan on four interactive experiences that transported attendees into the story of his upcoming thriller, “Knock at the Cabin.” Canon connected participants to characters from the film (in theaters Feb. 3) […]
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B-to-B EventsSiemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023
Powered by a new tagline—“Dream it. Make it.”—Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. “We’ve always been […]