Trade Shows

2024 is set to be a year of growth for Outdoor Retailer (OR). The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits […]

Rising costs continue to be the No. 1 challenge for brands in the industry as organizations and their partners navigate economic headwinds and disruptive market dynamics. The 2022 Material Handling and Labor Rates Survey by The Exhibitor Advocate association showed a continued rate increase, which for certain services and markets outpaced inflation by double digits. Anecdotal […]

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. 27-Dec. 1 in Las Vegas. Dubbed Intel Park, the exhibit was anchored by Intel’s Tree of Innovation, which presented customer stories on its leaves […]

A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what […]