Trade Shows

At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary conference and trade show, sustainability took center stage with Mars Veterinary Health’s sponsorship of the show’s Sustainability Hub and waste-sorting activations at the Orange County Convention Center. What started with a few recycling bins in 2022 has grown into a […]

As head of strategic events at Wiz, Jasmin Ozeri leads the company’s innovative approach to trade shows and experiential marketing. With previous event manager roles at Microsoft and AppsFlyer, she specializes in designing interactive, themed experiences that captivate audiences and drive meaningful engagement. Since joining Wiz, Ozeri has transformed the company’s trade show presence, turning […]

The doom of cyberattacks is real at security and tech trade shows, where dark colors and actors dressed as hackers dominate the show floor. It’s high stakes, high stress all the time. Wiz, a cloud-security company, flipped the script on panic with a booth drenched in pinks and purples and activations that kept chief security […]

For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her career and moving the needle for the business.

At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia Autonomous Networks invited attendees into “Midsummer Metsä,” a forest-inspired retreat where every detail, from the live pine trees to golden solstice light, spoke of the brand’s Finnish roots as well as its commitment to thoughtful innovation.  The tagline for the […]