B-to-B Events

The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.
Some tours are producing such stellar results that the brands behind them are actually selling sponsorships to their own programs. And why not? Bringing in non-competitive entities can add some extra energy to the tours while offsetting costs with sponsorship fees.

LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires a real commitment to making green choices in the most major and minor aspects of a lifestyle. In the event marketing industry it isn’t any different. Many companies are taking baby steps towards making their businesses greener from top to bottom.

DARWIN TELLS US that only species with the ability to adapt to environmental changes can compete and ultimately survive. You ain’t just whistling Dixie Charlie. The mobile marketer’s world has changed dramatically in one short year. We don’t need to tell you why. But it’s more than just $4 gas that’s changing the mobile picture. It’s also the need for deeper connections with consumers. The marketers who succeed will be those who can adapt to a changing paradigm.

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a demanding career who is also a triathlete Dillon says she appreciates the convenience the value and quality of McDonald’s meals especially the newer healthy options such as all-white meat nuggets and apple dippers.

For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their laptops the answer is often Oracle.