B-to-B Events
-
B-to-B EventsThree Ways VR Revved Up NetApp Attendees
Virtual reality isn’t just for consumer activations. More and more companies are incorporating VR into their b-to-b conferences and events as a way to engage attendees and deepen their connection to content. NetApp, a data management company specializing in cloud and flash technology, used VR to create a fresh experience around Formula 1 racing for […]
-
B-to-C EventsExperiential In… New York City
Traveling on business? Have a half-day to yourself? In this brand new series, we’ll mine America’s best-known cities for lesser-known sites of inspiration...
-
B-to-B EventsSpecial Report: The 2016 B-to-B Dream Team
If you've ever daydreamed about cherry picking some of the sharpest people in the industry and putting them all together on one team—you're thinking like a true event marketer...
-
B-to-B EventsEight Insights on How to Succeed in the B-to-B Event Marketing Space
In our April issue, we will feature our picks for the 2016 B-to-B Dream Team—the event marketers we’d hire if we were building our own brand. From organizing global conferences to handling trade show strategy and overseeing internal meetings, this year’s Dream Team does it all and does it so well, they’re setting the standard […]
-
B-to-C EventsNetflix Disrupts a Primary Debate with ‘House of Cards’ Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the […]