Conferences

September 7, 2017

Six B-to-B Event Insights from Year Two of eBay Open

With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of...

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August 29, 2017

Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live

In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training...

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August 22, 2017

Six Tips for Reimagining B-to-B Events From the Offbeat C2 Montréal Conference

Acrobats and clowns perform between sessions. Brainstorming discussions are held in chairs suspended 30 feet in the air. A vintage Airstream trailer serves as a networking venue. Welcome to C2 Montréal, a three-day conference that aims to merge commerce and creativity by putting attendee connections at the center of the action. Held this year May...

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May 25, 2017

Six Steal-Worthy Ideas From the C2 Montréal Conference

C2 Montréal, an immersive three-day event that merges commerce and creativity to “challenge the future of business,” is not your typical conference. For one, it’s held in a sprawling art gallery and expo hall that offers provocative works of art in every corner—a far cry from dreary convention centers. But more than just eye candy,...

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