Archives: Case Study

When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher […]

To get the all-new VW Jetta in front of an urban, millennial audience—a tough crowd to please for automakers—Volkswagen created a branded house and hit four cities, Chicago, Miami, Los Angeles and New York City, in two weeks. The Jetta Haus experience included Instagrammable moments, a nighttime test drive and a mini music festival. Each […]

College students are big spenders on technology, which makes them a prime demographic for a tech company like Microsoft. But despite the brand’s efforts to appeal to these consumers, from developing Surface tablets and notebooks to providing Office 365 for free, Microsoft was perceived by the demo as a sales-oriented brand focused on productivity rather […]

Mountain Dew has been a supporter of the snow sports community for decades. But now more than ever, this target audience is inundated with newbie competitors claiming to be more extreme and more devoted to the group than the OG. Seeking to deepen its connection to this community, Mountain Dew took over an entire mountain, […]

If you want to play with the big boy chips, you’ve got to play ball. Ritz Crisp & Thins, positioned as a healthier chip than the original Ritz, needed to drive household penetration. But competition from leaders in the chip category was fierce. The solution: partner with QuickChek convenience stores, where shoppers tend to be […]