Archives: Case Study

BONOBOS calls its stores Guideshops. To bring its in-store experience to young men on college campuses across the country, the brand wheeled out the BONOBOS Guideship. The 31-foot-long Airstream featured an eye-catching tropical print wrap and color-changing LED signage on the exterior and handsome, minimalist wood-based décor on the inside. On board, guests could check […]

If you’ve ever dreamt of having Nike’s latest shoes delivered to you by a Ghostbuster, the Department of Unimaginable Mobile Unit was built for you. The project, intended to get the new Air Max 720 athletic shoes into the hands of L.A.-area influencers, used a white utility van designed to look like a rag-tag team […]

The High West Whiskey Run gave visitors in eight key markets across the nation the feeling that they had been transported to one of the brand’s flagship locations in its Utah home base. (One of those spots, located in Old Town Park City, is the world’s only ski-in gastro distillery, so… not a bad place […]

To celebrate all things gaming, streaming and cosplay for attendees of the Fortnite Fall Skirmish Grand Finals at TwitchCon, Epic Games erected a 50,000-square-foot immersive Fortnite esports experience at the San Jose Convention Center, featuring game characters, green-screen photo ops, Fortnite-inspired snacks and more. Because with Fortnite, it’s all about play. Upon entering the footprint, […]

Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming […]