• image/svg+xml:

Sign In

Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.
  • Topics
    • Technology
    • Industry News
    • Performance
    • Conferences
    • Festivals & Fan Cons
    • Launches
    • Tours
    • Pop-Ups
    • Sponsorships
    • Trade Shows
    • Media Events
    • Stunts
    • Sustainability
    • Podcast
    • Partner Content
    • Trend of the Week
    • The Brief Roundup
  • Lists
    • It List: Top 100 Agencies
    • Fab 50: The Best Fabricators
    • B-to-B Dream Team
    • The Event RFP Superbook
  • Events & Awards
    • Experiential Marketing Summit
    • Awards
  • Watch & Listen
    • Event Peeps Podcast
    • @EventMarketer | YouTube
    • Webinars
Event Marketer
  • Experiential Marketing Summit
  • Subscribe
    • Subscribe
    • Digital Editions
    • Newsletters
    • Advertise
  • Sign In
Event Marketer
Stay Ahead with Daily Updates
Sign In

Topics

  • Technology
  • Industry News
  • Performance
  • Conferences
  • Festivals & Fan Cons
  • Launches
  • Tours
  • Pop-Ups
  • Sponsorships
  • Trade Shows
  • Media Events
  • Stunts
  • Sustainability
  • Podcast
  • Partner Content
  • Trend of the Week
  • The Brief Roundup

Events & Awards

  • Experiential Marketing Summit
  • Awards

Watch & Listen

  • Event Peeps Podcast
  • @EventMarketer | YouTube
  • Webinars

About Us

  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging

Mastercard’s #ThankTheFans House Engages Music Buffs

By Kait Shea
Wednesday, March 13, 2019
db_ex-2018_best-entertainment-activation_mastercard_1

The official card of the Grammy Awards since 2008, in 2017 Mastercard chose to amplify its new digital payments platform, Masterpass, by increasing the brand’s association with music. The product of…

Sign in to continue reading

This article is available to registered users.
Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.

Popular

  1. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  2. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  3. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  4. Five Tips for Delivering Pre-Conference Programming that Builds Business
    Conferences

    Five Tips for Delivering Pre-Conference Programming that Builds Business

  5. Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course
    Industry News

    Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course

  6. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies

  7. Survey Says: How LYX Designs Event Feedback to Fuel Discovery
    Performance IQ

    Survey Says: How LYX Designs Event Feedback to Fuel Discovery

  8. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  9. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits

Join the Event Marketer Community

Join Now
Event Marketer

For creators of the brand experience.

The world’s largest information source on event and experiential marketing — meeting the information needs of strategic brand-side experiential marketers and event agency executives.

Upcoming
Experiential Marketing Summit
April 27 – 29, 2027Las Vegas
Learn More

Sign in to continue reading

This article is available to registered users.

Forgot Password?

Please contact clientservices@accessintel.com if you are unable to log in.

About Event Marketer
  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
Subscribe
Event Marketer Summer 2026 Cover

Magazine

The intel shaping experiential marketing — in print, digital, and everywhere brands gather.
Subscribe

Newsletters

The latest news, analysis, and insights delivered straight to you.
Sign up

© 2026 Access Intelligence, LLC - All Rights Reserved