Author archive for
Press Events: Tag Heuer Creates Temporary Gallery For Media Launch
Tag Heuer transformed The Waterfront a New York City event space into an art gallery for a press event and launch of a touring photography exhibit. Held Sept. 13 to coincide with Fashion Week the gathering kicked off with short talks by Tag Heuer ceo Jean-Christophe Babin and actress Uma Thurman a Tag spokeswoman. Attendees...Research: Employees Say They Respond To Experiential Marketing
When it comes to influencing employees the old adage really rings true: It’s not just what you say; it’s how you say it. A just-published report reveals that live experiences are highly valued as a way to communicate with employees. Asked “What medium is most likely to influence employee behavior?” respondents in the U.S. U.K....Legal Action: MasterCard Takes Back World Cup Heads Roll At FIFA
A New York federal district court ruling this month gave MasterCard International the right to continue as a sponsor of the next two soccer World Cups blocking FIFA’s agreement with rival Visa.Mobile Events: NBC Connects With Today Through Roving Studio
The Today Show’s eighth annual “Where in the World is Matt Lauer?” series got a boost in viewership this year thanks in part to a new integrated campaign that leveraged the web a user-generated video contest and a mobile studio.