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B-to-C Events
Compost Brand Ties its “Poo-litical” Message to Elections
Environmentally friendly liquid compost Cow Wow is making some “poo-litical” noise this election season with its Heads of State tour. The centerpiece of the program is a pair of six-foot-tall Styrofoam and fiberglass busts constructed in the likenesses of Texas Gov. Rick Perry and his opponent Bill White that sit atop a 16-foot trailer. The tour is making appearances at festivals and retail stores throughout Austin, including Sprouts Farmers Markets and at the Austin City Limits Music Festival Oct. 8-10.
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B-to-C Events
AmEx Cardmembers Enjoy Skybox Seats
During last week’s Mercedes-Benz Fashion Week, held for the first time at Lincoln Center, official sponsor American Express offered an array of fashion-related events and experiences exclusively to its cardholders.
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B-to-C Events
Stella Artois Crowns Draught Master
Last Friday a crowd of approximately 700 attended the Stella Artois Draught Master Championship Event at Boston’s Liberty Hotel. Constructed in 1851 and formerly the Charles Street Jail prior to a $150 million renovation, the venue’s finely preserved panopticon structure made for a night of multi-level interactive experiences and high-level brand engagement—all within view of other event-goers.
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B-to-C Events
Hyundai Rolls Out Uncensored Events
To support its 2011 Sonata SE, automaker Hyundai in August launched a Sonata Uncensored experience that is traveling to 10 cities through mid-October. Consumers test drive the car and competing vehicles on a three- to five-minute closed course with a professional driver. Afterwards, they are encouraged to hang around under a large, white Hyundai-branded tent and share their thoughts about the car with friends on Facebook and Twitter using iPads provided on-site.
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B-to-C Events
Activision Hunts for Pre-orders with New Mobile Tour
With its new Hunt Across America Tour, which hits 27 GameStop and Cabela’s locations across the country this September and October, Activision is driving pre-orders and excitement for its new hunting-themed video game titles, Cabela’s Dangerous Hunts 2011 and Cabela’s North American Adventures for Wii, Xbox 360 and PlayStation 3. Consumers that visit the tour will be among the first to play the new games.




