Sandra O’Loughlin

As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens. 

Resource is a premium water brand made from 100-percent sustainably sourced spring water and natural electrolytes that give it a distinctive, crisp taste. It comes in bottles made from 50 percent recycled plastic.

Macy’s on June 8 activated a Sizzle Showdown at its Lenox Square store in Atlanta where six finalists in a national search competed to become the “Greatest Grilling Guru.”

CDW’s Technoliner tour is on a mission to bring its technology story to customers. The experience is housed in what CDW calls “the ultimate technology vehicle,” a 48-foot, red Technoliner bus loaded with technology configured by the company’s architects and engineers to be used as an interactive demonstration of CDW’s technical solutions and capabilities.

To promote the second season debut of “Mountain Men,” The History Channel on June 6 activated a Mountain Men City Trek experience that brought the TV series to life for New York City urban dwellers. The weekly program depicts the survival skills and cunning required to live in the wilderness.

The Arby’s Foundation has beefed up its Hungry for Happiness mobile tour, which is designed to increase enrollment in summer meal programs for needy children and raise awareness of childhood hunger. Now in its second year, the tour has doubled the number of cities it will visit and has added a social component. And, while last year’s effort was funded solely by the Foundation, this year the entire Arby’s organization, including franchisees, is supporting the campaign.