Sandra O’Loughlin

Brands looking to activate events that appeal to women may want to take a page from Good Housekeeping and Country Living, two Hearst magazine titles with proprietary events that keep female attendees coming back year after year. Good Housekeeping’s Spring Fling and the Country Living Fair provide a platform for advertisers to engage with consumers; […]

People magazine fired up hosts of NBC’s “Today” show with an Independence Day-inspired cook-off on June 25 on Rockefeller Plaza in New York City. The competition baked in all of the magazine’s assets, including in-book, on-air, digital, social and consumer activations to promote Great Ideas, one of its most successful features, and support its advertisers. […]

[icon image=”briefcase” size=”0″ cont=”no” float=”left”]Are you a woman in events? Do you have opinions about the ups and downs of being a female in the industry? Share your thoughts in our anonymous 2014 Women in Events survey and enter for a chance to win a $250 DryBar gift certificate. Women at last have earned their […]

More than 1,200 VIP customers on June 6 attended this Alaska Airlines event. Here’s a peek inside.

More than 1,200 VIP customers on June 6 attended this Alaska Airlines event headlined by Super Bowl winner and “Chief Football Officer” Russell Wilson in a Seattle airport hangar. Guests got to walk the red carpet, enjoy fine wine and appetizers and participate in a 1,200-person huddle led by Wilson. The airliner and attendees donated […]