Author archive for Sandra O’Loughlin
Targeting the Hispanic Demographic in Events
At a time when many brand marketers are struggling to keep their portfolios afloat Hispanic marketing programs are flourishing. Walmart this year unveiled a new concept store Supermercado de Walmart in Houston as part of a strategy to become more relevant to Hispanic customers. The Milk Mustache Mobile Tour is traveling to 10 cities to...
IKEA’s Political Event Involves a Replica White House Oval Office
The high cost of travel has caused some consumers to stay close to home this year. So resourceful home-furnishings brands rolled out programs that took everything—including the kitchen sink (well almost!)—to them reaching commuters in Washington and festivalgoers from Newport RI to the San Mateo County Fair.
Refreshing Long-running Events
When Self magazine took its workouts to the parks this spring it was the 16th year that savvy health-conscious women lined up around the block for a day of bending and stretching beauty treatments and product samples in Chicago New York and San Diego. And in April when Walgreens revved up the engines for its...
Why Feel-Good Events Feel… Good
Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students Cameron...