Sandra O’Loughlin

Who she is: Fontaine is the driving force behind Ford’s mission to get more people into its cars a key strategy as the company launches new vehicles including the 2009 Flex. Grassroots programs multicultural marketing the Ex Award-winning Warriors in Pink breast cancer initiative and placement in key TV programs from “American Idol” to Lifetime’s new series “Army Wives” are part of the plan.

Who she Is: When Pollack joined Google four and a half years ago she was the first “official” events person at the company bringing 13 years of experience from the production side. That knowledge helped her build an in-house agency of nine people including herself as part of Creative Lab Google’s internal creative agency. Her group will handle 400 events this year supporting YouTube which Google acquired in 2006; enterprise and search-related events; investor relations and Google’s global communications and public affairs department.

Who she is: Litzow is charged with ensuring that SAP’s 3 000-plus annual events offer a consistent brand and customer experience throughout the world. Those events range from large customer conferences such as Sapphire which in May attracted 15 000 attendees in Orlando and another 10 000 in Berlin to Tech Ed conferences for developers and technical audiences that will take place later this year and smaller trade shows and seminars.

Fact: Photo activation is certainly no spring chicken in the event space.

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a demanding career who is also a triathlete Dillon says she appreciates the convenience the value and quality of McDonald’s meals especially the newer healthy options such as all-white meat nuggets and apple dippers.