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B-to-C Events
2007 EM Dream Team: Jeff Johnson
Jeff Johnson
Dream Team title: Director-Green Initiatives
Current position: Director-Brand Experience Clif Bar & Co. -
B-to-C Events
2007 EM Dream Team: Lorena Mendez
Lorena Mendez
Dream Team title: Brand Manager
Current position: Senior Brand Manager Chivas Regal -
B-to-C Events
2007 Event Marketing Dream Team
If we sold our screenplays hit it big and started our own brand... here’s who we’d hire
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B-to-C Events
2007 EM Dream Team: Andrew Coates
Andrew Coates
Dream Team title: Marketing Manager
Current position: Marketing Manager Lion Nathan Australia -
B-to-B Events
Creating Media Events that Attract the Press
Creating media events that attract the press like bees to honey

