Sandra O’Loughlin

No, your procurement department (or strategic sourcing, strategic spend management, purchasing or marketing services), isn’t going away. If anything, especially in daunting economic times, its influence is growing as companies seek to cut costs and reduce waste. While its role varies depending on the company, procurement most likely is involved in the RFP and RFI process. Other roles include managing and sourcing vendor lists, benchmarking agency rates, negotiating contracts and more.
What’s a marketer to do?

June/July 2007

Motorola

Back then: Before moving on to marketing for Motorola in Latin America Omar Albertelli was senior manager-promotions events and sponsorships. The goal was to get kids to tune into its portable listening devices and the StudioMoto campaign provided the ultimate stage reaching 1.3 million consumers and creating more than 100 000 one-on-one conversations. The mobile tour garnered sales and recognition for the brand as well as the coveted Grand Ex Award.

August 2007

Best Buy

Retailers unwrap their holiday events

From cooking demos at Williams-Sonoma to shiny new Infiniti EXs rolling into Bloomingdale’s store windows the holiday is coming alive at retailers around the country. Here’s a peek at some of the most festive programs retailers are drumming up for the season:

Jim Daniels

Dream Team title: Vice President-Marketing
Current position: VP-Marketing Trojan