Rachel Boucher

The storied Ryder Cup, held in September at the Black Course of Bethpage State Park in Farmingdale, NY, was not without its headline-making moments beyond the game of golf. Widely regarded as the Super Bowl of the sport, the tournament, which is played every two years globally and every four years in the U.S., featured […]

The casino environment is rich with calls to action and audiences anticipating constant entertainment. And with world-building a top theme in experiential campaigns this year, brands are betting on casino pop-ups and integrations to level-up on hospitality, capture committed enthusiasts, and put a strategic spin on playing the tables. American Express is growing its investment […]

A drift demo shredding tires to a cheering crowd? Hundreds of meticulously decked-out rides and a wild after-party festival? You’re at the 2025 SEMA Show, the automotive aftermarket global business event, which took place Nov. 4-7 at the Las Vegas Convention Center. With more than 153,000 attendees from 140 countries and regions, including 2,300 exhibiting […]

For our latest chat, we sit down with Sam Hovick, brand manager for Skippy Peanut Butter at Hormel Foods. The brand leveraged college tailgating at Southeastern campuses as a platform this season with the Skippy Crushin’ It Tour, combining activations, social content, donations, and giveaways. In this episode, Hovick talks timing, storytelling, and spreading love. […]

There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes, […]