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Char-Broil’s Mobile Program Evolves and Expands
Char-Broil, the outdoor cooking company, in April launched the 10th edition of its annual mobile grilling tour. The campaign this year has been expanded to 30 weeks and will travel to 27 states as part of an integrated campaign that also is measuring the effectiveness of its marketing strategies. “In the past, when we did...
Dos Equis Serves Up Cold Beer and Creepy Crawlers for Cinco de Mayo
Mexican beer brand Dos Equis hit up bars in 17 markets every night from April 21 to May 5 to show consumers the Lost Art of Celebrating Cinco de Mayo.
Rand McNally Launches Trucker Appreciation Tour
To show its appreciation for over-the-road drivers and promote its IntelliRoute navigation devices, specifically designed for big rig truckers, Rand McNally recently set off on a five-month, coast-to-coast mobile program known as the Moving America tour.
Allstate Sends Blogger on Road Trips to Promo its Roadside Assistance
To bring its Good Hands Roadside Assistance service to life, Allstate handed sports blogger Spencer Hall of edsbs.com (Every Day Should be Saturday) the keys to a branded SUV in which he is traveling to football games across the country through Jan. 10.