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ESPN Brings X Games To Canadian Kids
For five weeks beginning June 4, ESPN took over Toys ‘R’ Us stores across Ontario to help introduce youths to the world of alternative sports with the X Games Life and Style Tour. The sports network’s consumer products division hit store parking lots across the province with a branded truck, a mini-skate park and expert...
Audi Dealers in South Florida Treat Target Customers
As part of a new product rollout test program, Audi launched its 2011 A6 in Miami on June 23 at the uber-chic 11 11 Lincoln Road building, a striking parking garage turned event space designed by Swiss architects Herzog & de Meuron.
Air National Guard’s Challenge Tour Takes Off
The Air National Guard, a reserve unit of the U.S. Air Force, is hitting the road with its second Rise to the Challenge tour, a 23-week interactive campaign that through mid-November will travel to festivals, air shows and music and sports events. The tour this year features new gaming challenges and a free mobile app...
Mobile Art Tour Hits the Road to Spark Dialogue
Artist Eric Fischl wanted to create a dialogue about the American experience through art, poetry, music and performance and he wanted artists all across the country to be part of the discussion. So he’s created and launched the America: Now and Here (AN+H) mobile tour. It kicked off as a guerrilla-style installation in Kansas City,...