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B-to-C EventsExperiential Art, Powered by HP: Inside Panorama Music Festival’s ‘The Lab’
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may only be three years old, but it has quickly become home to some of the industry’s most innovative brand activations.
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B-to-B EventsSeven Strategies eBay Employs to Increase Engagement at its Annual Seller Conference
eBay has hosted seller events since 2002, but three years ago it launched eBay Open, an annual event open to all sellers who use the marketplace platform—from solo operations to large businesses to eBay newbies. This year’s sell-out event, which took place July 24-26 at Mandalay Bay in Las Vegas, offered the more than 2,000 […]
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B-to-C EventsUS Open of Surfing: Vans Engages Action Sports Fans With Music, Art and Family-Friendly Experiences
The annual Vans US Open of Surfing, a massive, free-to-the-public action sports festival, features world-class surfing, skateboarding and BMX biking competitions in Huntington Beach, CA, but it’s also home to an array of sponsor activations. At this year’s event, held July 28 to Aug. 5, more than 20 brands pitched tents and erected beach builds […]
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B-to-C EventsPanorama Music Festival Sponsors Engage Fans With Digital Art, Dive Bars and Dunk Contests
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may only be three-years-old, but it has quickly become home to some of the industry’s most innovative brand activations.
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B-to-C EventsGuerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue
To build awareness of its brand and draw attention to its first New York City-based location, German company Sixt Rent-a-Car, known for its cheeky advertising style in Europe, staged a guerilla marketing stunt in the Big Apple July 24 on Sixth Avenue. The brand playfully rebranded the high-traffic route “Sixt” Avenue for a day with […]