Kaylee Hultgren

A typical movie or series premiere tends to follow a familiar format. There is the red carpet walk ahead of the event and then a cocktail hour before the screening. Finally, food is served, drinks are imbibed and a party with an influential crowd ensues. But in the case of Netflix’s new buzz-worthy series “Maniac,” […]

Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market: […]

Right at the start of World Cup fever this summer, adidas staged one of several street soccer experiences as part of the brand’s global Tango League competition series. Held at the indoor UrbanFutsal facility, The Base, in Los Angeles on June 16, the event coincided with the launch of the adidas Energy Mode X18 boot […]

Approximately half a million consumers descended upon Huntington Beach, CA, for the Vans US Open of Surfing, July 28 through August 5. The free, nine-day extreme sports festival featuring some of the best surfers, skateboarders and BMX bikers in the world attracted more than 20 brands seeking to engage a group of consumers defined by […]

As the global beer sponsor of the FIFA World Cup, Budweiser wanted to celebrate with soccer fans—some of the most passionate in the globe—in its own backyard. The result was a 750-person Budweiser LIVE World Cup final viewing event in Manhattan’s Chelsea neighborhood on July 15 that featured soccer influencers and athletes, New York City […]