Author archive for Kaylee Hultgren

October 12, 2018

Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.

Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market:...

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October 2, 2018

Budweiser Courts Soccer Fans with a Culture-Forward World Cup Final Viewing Event

As the global beer sponsor of the FIFA World Cup, Budweiser wanted to celebrate with soccer fans—some of the most passionate in the globe—in its own backyard. The result was a 750-person Budweiser LIVE World Cup final viewing event in Manhattan’s Chelsea neighborhood on July 15 that featured soccer influencers and athletes, New York City...

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