Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

Festivals & Fan Cons
Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert

April 23, 2026

Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.
The Brief Roundup
The Brief: Food Courts and ‘X-Files’ Extravaganzas

April 20, 2026

This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly deli shops and “X-Files” fan extravaganzas.
B-to-C Events
The Brief: Bubblegum Trolls and Pet ASMR

April 13, 2026

This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.
Agency Life
As Mergers and Acquisitions Soar, Agencies Point to a ‘Fragmented’ Market

April 13, 2026

Mergers and acquisitions are cropping up at an unprecedented rate as the demand for live events, global reach and expanded capabilities surges; AI looms; and private equity firms tighten their grip on the thriving business of events. And all of this wheeling and dealing is altering the industry paradigm. Read on for a look at […]
Trend of the Week
Experiential Marketing Trend of the Week: Charm Bars

April 13, 2026

At a time when many consumers are suffering from digital fatigue and seeking more meaningful interactions, brands are leveraging tactile, personalized experiences that send attendees home with a physical keepsake that extends the life of the event. We’re talking about charm bars, intimate touchpoints where participants can slow down, get hands-on and customize something they’ll […]