Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Tours

    How Nikon is Winning Over Creators with a ‘Try Before You Buy’ Experiential Strategy

    From Nikon’s perspective, you can’t fully appreciate the power of a camera until you’ve taken it for a test drive. It’s the philosophy that’s been putting the brand’s experiential marketing strategy into focus over the last year as the company strives to meet creatives where they are, get them hands-on with its latest products, and […]

  • The Brief Roundup

    The Brief: ‘Pouroscope’ Stations and Billboard Bars

    This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience. 

  • Trend of the Week

    Experiential Marketing Trend of the Week: Miniaturized Touchpoints

    Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand activations may take comfort in a growing industry trend: miniaturized touchpoints. Charming, playful and intriguing, these tiny tokens of engagement, from collectibles to micro-spaces, are earning big-time attention.   MGA’s Miniverse MGA Entertainment drummed up a whole lot of buzz […]

  • Sponsorships

    IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC

    Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and […]

  • Conferences

    B-to-B Dream Team 2026: Meet Shawn Wagner of HPE

    For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The pathway to the event industry is rarely linear. Just ask Air Force veteran Shawn Wagner, who made a transition from the military directly into marketing. […]