Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The Brief: Weed Sponsorships and Predictive Palettes

February 19, 2024

This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes.
B-to-C Events
Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

February 15, 2024

You might say Coca-Cola and Time Out magazine unveiled a landmark partnership today. The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold […]
B-to-C Events
The Brief: Stupid Pet Tricks and Cocktail Lingerie

February 12, 2024

This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, Goodbye Pies and stupid pet tricks.
B-to-B Events
Hot Property: Eight Insights on Activating at Davos

February 12, 2024

For a small town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s (WEF) Annual Meeting, an international conference for collaborative, public-private discussions on global challenges.
B-to-C Events
The Brief: Breakup Cookies and Human Beer Ads

February 5, 2024

This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.