Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Pop-Ups

    The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services

    This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency boxes and secret hideaways.

  • 2024-tullamore d.e.w. st. patrick's day -tully-dew-tavern
    B-to-C Events

    Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity

    For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish whiskey continues to see explosive growth, particularly in the U.S., which accounts for 40 percent of exports. And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like […]

  • B-to-C Events

    Announcing the 2025 Ex Awards Finalists

    The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most prestigious recognition program for the experiential marketing industry.

  • trend of the week nostalgia marketing
    Trend of the Week

    Nostalgia Marketing

    A widespread longing for the “good old days” has opened up ample opportunities for brands to craft nostalgic experiences that tap into consumers’ fondest memories. Millennials and Gen Z, in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and […]

  • B-to-C Events

    SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

    It’s business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to […]