Author archive for Kait Shea
AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES
Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving...
The Brief: Scent Labs and Hotdog Races
This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.
B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In
It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the...
The Brief: Tarot Readings and Time Banks
This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.