Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The Brief: Hatching Mascots and Slime Boutiques

August 18, 2025

This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.
B-to-C Events
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend

August 14, 2025

Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education, […]
Festivals & Fan Cons
The Brief: Dive-In Theaters and Kidney Passes

August 11, 2025

This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for Bytes and an experiential Dive-In Theater.
B-to-C Events
The Brief: Big Balls and Nacho Tours

August 4, 2025

This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.
Festivals & Fan Cons
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner

August 1, 2025

From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]