Kait Shea

Airport. It might as well be a four-letter word. If you haven’t experienced gunning it through the concourse and arriving at your terminal with seconds to spare, you probably haven’t done much flying. And the reason for all the hustle and bustle is simple: No one wants to spend extra time hanging around the airport. […]

Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to highlight the quirky nature of both the brand and the race. In the two days leading up to the May 17 competition, consumers could participate […]

It’s just before 10 a.m. and I’m already on a train bound for Manhattan. Rising before noon isn’t my ideal way to begin a Saturday but I’m optimistic (if not a bit terrified) about the Pure Barre class I’ll be taking as part of SELF Magazine’s inaugural Up & Out Studio event. For more than […]

Toyota is getting into the groove as the official vehicle sponsor of the 22 U.S. installments of Competitor Group’s Rock ‘n’ Roll Marathon Series, while taking on title sponsorship of the headliner concerts that accompany each race. Activating both at the races and the two-day Health and Fitness Expos that precede them, Toyota aims to […]

Summer is finally here and vacation season is in full swing. Consumers will be hitting the beaches in droves over the next few months, making them prime locations for brands to distribute product samples, reach diverse audiences and generally engage with the public. But before event marketers dig their toes into the sand, there are […]