Kait Shea

Luxury brands are, by nature, a selective breed. The materials or ingredients that comprise their products are meticulously curated, their affluent target is limited and, in many cases, the experiences they execute are intentionally few and far between. Why, then, shouldn’t these brands be just as judicious when it comes to choosing an event venue? […]

As consumers awaited the return of one of television’s most beloved families—the Conners—ABC fanned the flames with a nostalgia-filled experience at SXSW that touted the reboot of “Roseanne.” The network’s shareable activation featured recreated sets from the series, including the Lanford Lunch Box diner and various rooms from the Conner household, while branded Pedicabs and […]

The partnership between Trolli and NBA icon James Harden has produced some pretty quirky live experiences in the past, and in February, the “weirdly awesome” candy brand and its star influencer were at it again with a clever launch campaign for Trolli’s latest product, Sour Brite Sneaks. Instead of introducing the sneaker-shaped gummies through a […]

It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel […]

After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing […]