Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Peet's at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints
    B-to-C Events

    Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints

    Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew returned to the festival this year armed with interactive cooling chairs, a shaded lounge and all the cold brew festivalgoers could guzzle. The brand arrived at the event campgrounds in style on its vintage #BetterEnergy Bus, which served […]

  • Indio Invasion: T-Mobile and Pandora Rock Coachella
    B-to-C Events

    How T-Mobile and Pandora Boosted Social Sharing at an Off-Site Coachella Event

    The T-Mobile Indio Invasion, Powered by Pandora marked its fifth installment this year, once again setting up shop at the sprawling Cree Estate in Cathedral City, CA, during weekend one of Coachella. Grammy-nominated electric-funk duo Chromeo provided the entertainment as influencers, media, Pandora listeners identified as Chromeo fans, and friends of the brands lounged by […]

  • Launch Events: Moxy Experiments with A.S.M.R. to Deliver a Sensory Playhouse
    B-to-C Events

    Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse

    Just shy of five years old, Marriott International’s Moxy brand is still relatively new, but an April 9 launch event for its Chelsea property in the heart of New York City’s floral district proved the playful hotel chain has blossomed. With an “Avant-Garden” theme woven throughout, Moxy leveraged its grand opening to activate a one-night […]

  • Meet the Speakers: EMS 2019
    B-to-B Events

    Meet the Speakers, EMS 2019: BMW, Press Events and the Element of Surprise

    We’re back with more insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “‘Agile’ Event Management Tips for PR Activations: The BMW Vision iNext World Flight.” Here’s the scoop: Plenty of effective marketing campaigns owe their initial success to buzz-building press events […]

  • How Automakers are Transforming the Traditional Test Drive
    B-to-C Events

    How Today’s Automakers are Transforming the Traditional Test Drive

    If you can’t remember the last time you stopped by an auto dealership, you’re not alone. These days, many consumers prefer to conduct their vehicle research online, leading to fewer trips to the local dealer. As a result, most automakers have seen interest in the traditional test drive wane, and accordingly, a missed opportunity for […]