Kait Shea

We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of […]

Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as Mobile World Congress, this year entailed nearly 30 acres of exhibition and hospitality space at Fira Gran Via and 2,400 participating companies.

Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if only for a day. And it’s not just consumers pulling fast ones on their friends and family; brands and the media come out to […]

Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound Vault platform offers the real deal. The program, now in its third year, provides cardmembers with concert access, offering major acts playing in intimate venues. Originally a week-long music event series, Citi Sound Vault has evolved into a year-round platform […]

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand […]