Kait Shea

It’s hard to believe that just one year ago we were packing crowds into sports arenas, festival grounds and pop-up environments. In the age of COVID-19, the opportunities to engage consumers in person look vastly different. Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers […]

Some events are relatively easy to pivot into digital, but when it comes to food experiences that typically rely on engaging attendees’ senses, things get a bit more challenging. For the organizers behind All You Can EEEEEATSCON, presented by the American Express Gold Card and Resy, the solution to that hurdle came in the form […]

The coronavirus has forced some industries to come to a halt, but within the automotive space, in particular, brands have found innovative ways to shift their campaign strategies to keep the momentum going. This rings especially true for Ford and its F-Series, which produces a larger business than the revenues of the NFL, NHL, MLB […]

Roughly a month before the 2020 Atlassian Summit, organizers made the difficult choice to shut the in-person conference down. Shortly afterward, the brand decided to transition the event to digital, adjusting its goals along the way to cater to the current climate. The move was announced on March 4, and from April 1-2 (the event’s […]

If there’s a single thread that ties typical Airbnb travel experiences to the brand’s new digital offerings, it’s this: You never quite know what you’re getting into until you arrive. Such was the case when we signed up for a digital experience with Foley artist Adam DeCoster called “Secrets of Hollywood Sound FX,” one of […]