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B-to-C EventsSnow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation
It was a typical “72 and sunny” kind of day in Los Angeles on Jan. 31—unless you were passing through the main courtyard at Santa Monica Place. The L.A. hot spot was transformed into a winter wonderland with real-life snow on the ground, and snow intermittently falling from the sky. But this wasn’t a freak […]
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B-to-B EventsEight Tips and Takeaways for Pivoting From Virtual to In-person Events
The industry spent the better part of 2020 and 2021 implementing and perfecting digital engagement and catering to audiences at home.
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B-to-B EventsWorld of Concrete’s Director Offers Five Tips on Building a More Sustainable Event
Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Held Jan. 18-20 at the Las Vegas Convention Center, the […]
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B-to-C EventsValentine’s Day Experiential: How Six Brands Celebrated the Holiday
The timing of the Super Bowl nearly eclipsed this year’s Valentine’s Day activations, but a handful of brands did indeed come out in person to show consumers some love and help them celebrate the international holiday. The occasion didn’t garner its typical volume of experiential activity, but the brands that did activate had some clever […]
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B-to-C EventsRolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles
The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official […]