Juanita Chavarro Arias

Juanita is Event Marketer's managing editor. She joined EM in 2022 and has a passion for magazine production and exciting events.
  • shiptbustour-2022 green bus
    B-to-C Events

    How Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus

    Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green […]