Page 26 – Event Marketer

Page 26 – Event Marketer

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March 10, 2010

EA Sports Active Tour Energizes UK Consumers

The EA Sports Active fitness game for Nintendo Wii is on the second leg of its Get Active Tour, visiting shopping centers and fitness trade shows in the UK. It kicked off last June and ran through October, then picked up again in January and will run through the spring. At each location, EA sets...

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March 10, 2010

Motorola Weaves Social Media into Super Bowl Sponsorship

To promote its Motoblur social networking technology to football fans during the Super Bowl last month, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals, to create the online, athlete-run sports news network OCNN, the Ocho Cinco News Network. Ocho Cinco started engaging fans via Twitter when...

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